“TNT-Club is a unique product, both from an image and commercial point of view. In the two years of its existence, it has shown incredible growth rates, but at the same time, its potential is far from having been fully realized. It brings together hundreds of loyal partners, the whole world of TNT, in one application. It is a special kind of communication between the viewers and the television channel, which has no equivalents neither in Russia, nor Europe nor America. This is an application, which is used by more than 10 million users, and that is just the beginning! We are very pleased that a company like Google has recognized the value of our product,” said Artur Janibekyan, general manager of Gazprom-Media Holding Entertainment TV.
TNT-Club has around 10 million subscribers of which 6.5 million are Android device users. More than 200 accounts of the channel’s stars are registered at TNT-Club, so the app’s users can follow their activity on social networks and vote for their favourite participants of the shows Dom-2, Tanzy (Dances) and Bitva Ekstrasensov (Psychic Challenge).
As part of the partner loyalty program, TNT-Club works with such companies as L’Etoile, MTS, KupiVip, Svyaznoy, Yves Rocher and others. Mobile app users can get discounts in malls, online stores, restaurants, cafes, fitness clubs and cinemas. The application also allows subscribers to watch videos of all the TNT projects, keep track of the TV schedule and listen to Comedy Radio.
Google also presented a list of the best mobile games of the year. Borodach. Ponyat y Prostit (Borodach. To Understand and Forgive), a mobile game released by TNT channel together with Comedy Club Production, took first place in “The most unusual” category. The game has a “quest” format and is available to download on the App Store and Google Play (for people over 16 years old). At the moment, the game has been installed around 4 million times. It invites all fans of the adventures of Alexander Rodionovich Borodach to help Borodach get out of trouble and conquer the heart of Irishka.
TNT channel is working hard to further expand its game offerings. As such, the channel launched a portal with online games, tnt-games.com, in June 2016. This project is being developed along with the channel’s partners, including Mail.ru Games, Wargaming, Alawar, Innova and other developers of games for social networks and mobile devices.