of the television channels TNT, TNT4 and NTV, all part of Gazprom-Media
Holding, have advanced to the final of a prestigious European competition, the
PromaxBDA Europe Awards, which recognize the best in the fields of television
marketing, promotion and design. The winners of the competition will be announced
on March 14 in Amsterdam.
Two works by TNT made it into the final of the contest: the sponsorship integration of The Martian into the channel’s broadcasts - recognized in the nomination “On-air consumer tie-in/brand integrated spots” - as well as the advertising campaign and poster for the promotion of the Univer television series in the nomination “Key art/poster.”
Meanwhile, NTV channel became a finalist with its promo-video for the show Ekstrasensy Protiv Detektivov (Psychics versus Detectives) in the nomination “On-air typography.”
The TNT4 promo-video for The Matrix was included in the list of finalists in the nomination “Music or instrumental theme with or without vocals.”
The annual PromaxBDA Awards are the world’s most prestigious awards in the fields of television marketing, promotion and design.