The Digital Industry of Industrial Russia 2017 (CIPR-2017) conference is taking place in Innopolis in the Republic of Tatarstan from May 24-26, 2017. The general manager of Gazprom-Media Technologies Vadim Fedotov and the general producer of Match TV Tina Kandelaki took part in the forum.
Vadim Fedotov spoke about the Gazprom-Media Holding’s investments in technological campaigns based on the media-for-equity model in a discussion titled “Corporate venture funds in the digital economy.” The holding made the first deal of this kind with a service for food delivery from Instamart stores. Vadim Fedotov noted that Gazprom-Media is not only supporting its partner with advertising opportunities, but also helping to form an effective media mix for the promotion and rapid growth of the business.
Tina Kandelaki gave a lecture as part of the educational program of CIPR-2017 and spoke about esports on Russian television.
“In representing the TV industry at this event, I spoke about the large-scale work that was undertaken as a result of which esports appeared on television broadcasts. I hope that our experience in attracting a young audience to television and unique technologies in packaging this specific content on federal broadcasts will be a good example of the synergy in the opportunities between traditional media and digital resources.”