television channels received five prestigious awards at the international
competition in the field of television marketing and design, PromaxBDA
Promotion, Marketing and Design Global Excellence Awards 2016. The awards
ceremony was held on June 16 in New York, USA. Two gold and one silver
statuettes went to TNT channel. NTV and TV-3 received one bronze award each.
“Gazprom-Media brings together the best creative teams, and thanks to them, our brands receive awards at the most prestigious professional competitions. The awards in the digital nominations confirm the fact that we are not only following world trends, but are also creating them,” said Dmitry Chernyshenko, chief executive officer of Gazprom-Media Holding.
TNT emerged as the leader among Russian television channels in terms of the number of submissions that advanced to the final. In the category “Brand integrated program wraps content,” TNT won for its project of integrating the Terminator movie into the channel’s promo materials. The highest award in the category “Art direction & design program promotion website” went to the long read created to promote the TNT television series Izmeny (Cheating).
The second place in the same nomination went to the promo-site of the TNT series Zakon Kamennyh Djunglei (Rules of the Stone Jungle).
Of the five works submitted by NTV, one promo-video from the NTV.RU site, featuring the host of the leading information program Segodnya Igor Poletayev, made it to the final in the nomination “On-air promotion for channel website.”
The TV-3 channel received a bronze award in the nomination “Promotional viral web/mobile concept” for its project Zhizn Bez Tainy (Life Without a Secret).
The visual design of the new sports channel Match TV was included in the shortlist of the contest in the category “Art direction & design: Sports general image campaign.”
“Getting even one Promax nomination is already a success. Here it is a struggle as equals with the giants and monsters of television design and marketing from around the world,” said Elena Shanovich, art director at TNT. “In the battle to get the viewer one must constantly invent more complex and subtle ways of solving the problem. Our long reads, which received the gold and silver awards, have a informational component - which I think is not always understandable to a foreign jury - but are also very complex specifically in terms of design, its graphic and animation form, its visual embodiment. We have not done anything like this before, but now this form has become one of the most successful promo elements.”