JSC Gazprom media, the leading diversified media holding in Russia and Eastern Europe, is goind to shoot the premiere and the most popular productions of the Mariinsky Theater in ultra-high resolution 4K.
The materials of shooting will be used for showing in theaters in Russia and other countries, as well as for the production and broadcasting in different media environment. Gazprom media will receive exclusive rights to distribute the created content.
The first shot in the 4K Ultra HD format was held at the opera premiere of Rodion Shchedrin "A Christmas Tale", which the famous composer created especially for the Mariinsky Theatre.
Match TV equipment specially conversed to 4K-format mobile television station (PTS) and eight cameras was used for the shooting. Previously, this equipment was used for the organization of broadcasting of opening and closing ceremonies of the Olympic Games. The experienced professionals, who previously provided the shooting of the XV International Tchaikovsky Competition and other activities in the area of culture, were attracted for shooting.
The opera "A Christmas Tale" will be released in Russian cinemas in November 2016. Film distributors will be a film company Central Partnership. Demo video of shooting 4K Ultra HD you could be seen at this link: https://youtu.be/erMjTZme3TI
Gazprom-media has unique high-tech equipment for organizing the shooting of major events. While watching video on a big screen, shot in the format 4K, the viewer has the effect of complete immersion and presence at the event, so this technology is very promising for the next generation of media. Simultaneously, with the shooting the test of live broadcast was conducted through the satellite network of the operator NTV-Plus. In the future, it will make possible to broadcast large and important events, including the program of celebration of Sergei Prokofiev’s 125th birth anniversary"- said General Director of JSC Gazprom media Dmitry Chernyshenko.
The Mariinsky Theater and Gazprom media signed a cooperation agreement aimed at increasing the theater audience in Russia and abroad. The agreement provides shooting productions and the organization of live broadcasts in cinemas and online-broadcasts, the creation of the content based on the library of Mariinsky Theatre, the distribution of various types of rights in the international markets. The channel Match TV, the film company Central Partnership, video hosting Rutube and radio Children's Radio will be involved in the realization of cooperation program.
For the realization of the first phase of cooperation Russia's largest video service Rutube became a technological partner of the Mariinsky Theater, providing the Internet broadcast and technical support to its Internet site. Over the last decade the Mariinsky Theater has collected a large number of unique video of concert, theater and ballet performances, based on Russian classical music, all available on the official channel of the theater on Rutube: http://rutube.ru/feeds/Mariinsky/.
About 4K technology
TV Format 4K provides high definition image for digital and home cinemas. The high quality of recording makes it possible to carry out a fourfold increase in image resolution compared to standard HD, as well as to obtain a more realistic picture on the screen.
4K technology is gaining popularity all over the world, media companies produce content using this technology, the number of digital cinemas and the park TVs with 4K Ultra HD grows. World film studios and streaming services create the 4K content. The pioneer in the delivery of 4K TV content became the service of video streaming Netflix, which produces and provides users with the content based on this technology (serial House of Cards, Breaking Bad).
The cable operator BT Sport regularly broadcasts the competitions in 4K technology. In 2012, the BBC conducted the test broadcasting of the Olympic Games in London in the 4K format. According to the research by Futuresource Consulting company, in 2014 the world sold 11.6 million 4K-TVs. By 2018, according to forecasts, the volume of deliveries of 4K-TV on the markets will amount to 100 million a year.