Moscow, Russia - JSC Gazprom-media, the leading diversified media holding in Russia and Eastern Europe, announces its intention to acquire 33.3% stake in Pladform. Agreement on the acquiring a share in Pladform was sent to the Federal Antimonopoly Service for approval of the deal.
In the future, it is planned to create a new company on the basis of Pladform to which the holding Gazprom-media will pass on the brand Rutube and website rutube.ru. Other companies of JSC Rutube - the portal Now.ru, technological platforms and equipment - will not be included in the deal.
The leading online distribution system Pladform together with Russia's largest video service Rutube will create the leading video platform in Russia.
The new company will provide services for the mass market under the brand Rutube, for the rights holders and Internet platforms - under the brand Pladform.
The participation of Gazprom-media in the new company will expand the opportunities of the content distribution, which the holding creates in Runet , and strengthen the position of the holding in the video market.
The head of the digital sub-holding Gazprom media Vadim Fedotov will become a chairman of the Board of Directors of the new company and the general director of Pladform Armen Gulinyan will become CEO of the new company.
"The Russian market of online video services is rapidly growing; competition intensifies, new international players appear. Taking these factors into account, we create a player with leading market indicators both in advertising revenues and in number of audience. In addition, we create a transparent system of distribution and separation of advertising revenues between copyright holders and internet platforms, stimulating the consumption of licensed video content on the Russian Internet, "- said General Director of Gazprom-media Dmitry Chernyshenko.
"The partnership with Pladform is strategically important for us for several reasons. First of all, as a result of the deal, we significantly expand the distribution network of a popular and sought-after licensed Gazprom-media content and we provide its maximum availability on various Internet sites, including the most popular social networks VKontakte and Odnoklassniki. The alliance creates the conditions for improving the consumption culture of legal content in RuNet - rightsholders extend the capabilities of distribution, licensed content becomes available for internet sites popular for Russian Internet user, and advertisers are moving forward on guaranteed legal resources. In addition, a strong base for further development of Rutube site is being created - said the head of digital assets Gazprom-media Vadim Fedotov.
"The new partnership opens for working with us platforms access to licensed content of holding Gazprom media and for existing holders - the possibility of content distribution on one of the biggest video portals of Runet - Rutube. By joining forces with Gazprom-media, we create Russia's largest video platform and open a new and not previously achievable prospects of license viewing popularization in the web. The synergy, which we plan to achieve by complementary assets, will allow us to make that in the most efficient way and as a result, to offer our partners the most convenient and efficient tools to work with video, "- said General Director of Pladform Armen Gulinyan.