01
Organic growth in the television, radio and film production segments, including through regional expansion.
02
Making the “Sport” segment an industry leader and bringing together all media that are connected to this segment.
03
Development of the online segment with a focus on video services and video advertising. Formation of a unified digital platform for the distribution and promotion of Gazprom-Media brands.
04
Development of the Holding’s own package of premium Pay-TV special-interest channels. Carving out a significant market share in this segment.
05
Effective monetization of advertising resources and content libraries.
06
Creation of our own brands and characters on television, in film and animation, as well as computer games.
07
Consolidation of assets in the “360 degrees” format: in the advertising (Kantata project) and sports (Match initiatives) segments.
08
Maintaining the Holding’s current position on the print media market and growing the online presence of print brands.
09
Increasing coverage of youth and children's audience in all segments
10
Strengthening the audience positions of radio stations, bringing all radio brands to the federal level.
11
Development of an omnichannel approach to content distribution, aimed at increasing audience loyalty.