It takes a confidential tone and a friendly approach. The reader gets the feeling of direct communication with the character, perceiving stars as down-to-earth, living people. The magazine is aimed at middle-aged to older women (45+) who reside in the two capitals and large cities of the Russian Federation.

The Caravan of Stories Collection magazine is published by the Seven Days Publishing House, which is part of Gazprom Media Holding. The magazine is published monthly and distributed by subscription or retail, including marketplaces, throughout Russia.

Not counting the franchise publication market, the Caravan of Stories and Caravan of Stories Collection magazines are absolute leaders in audience reach in Moscow and Russia in the segment of monthly glossy magazines for women.