Launched in 2015, the channel has become the main platform for Russian sports fans. A whole family of thematic channels developed around the national Match TV channel: Match Premier, Match! Country, Match! Arena, Match! Fighter, Match! Planet, three channels on international football, as well as channels on hockey and equestrian sport.

Match has a predominantly male audience that knows and understands sports and reacts intensely to the achievements and failures of favorite teams and athletes. In addition to broadcasting events, the vast majority of which is live, Match TV channels offer a large number of analytical programs featuring top-level experts. Match also holds leading positions on all social media platforms and is developing in the digital field.