Content production and distribution Launch by 2017 Russia
The Nozhi production center has been the in-house production center of the Friday! TV channel since 2017.

It is engaged in the development of new formats and the production of reality shows for the Friday! and Saturday! TV channels.


The key projects include the culinary reality shows On Knives and Hell’s Chef, the social reality shows Patsanki, Big Girls, and Secret Millionaire, Russo Espresso, For Magic, the romantic show Four Weddings, the reality shows Goddess and Goddess of Dating (for the Saturday! TV channel), and others.