Yappy’s smart feed selects videos based on interests, showing users quality content. Additionally, the app offers music collections and mini-games. For creators, the platform offers trending tools that help them in making creative videos.

Yappy is a springboard for content creators: the platform holds contests, castings, and many other initiatives, thanks to which aspiring bloggers can appear on TV and in media across the country. The Yappy team develops educational programs and holds workshops and activities.

Yappy is a space for communication. It offers open chats, extensive comments, and the ability to share videos within the social network without restrictions. The Yappy team meets with users offline as well, at holidays and festivals.

The Yappy Music label was launched in 2024. The team is engaged in production, marketing, PR, online and offline promotion, as well as licensing, consulting, professional music recording, track distribution, and organizing events and concerts.