TV-3 is part of the second national digital multiplex and ranks in the top 10 by audience share in its target audience of 14–44 years old. Women aged 14–44 make up 65% of the channel’s audience. The positioning of TV-3 is based on themes that strengthen the spirit and inspire optimism and belief in oneself. The mission of TV-3 is to help viewers go beyond the boundaries of everyday life and remind them of the main human values of kindness and justice.

The core of TV-3’s broadcast schedule consists of film series projects that have gained wide recognition such as Epidemic, Outpost, Gogol, and Chernobyl. Exclusion Zone, original series such as Cordon, Ronin, and Fox, docudramas based on real stories such as Blind and The Elder, socially significant projects such as The Returned, Doctors, and Heroes, shows such as The Last Hero. Russian Season, Delicious with Anfisa Chekhova, New Day, and Invisible Man, and also a fresh news format for the channel in the Results with Malkevich project.