Gazprom Media has developed a New Year’s–themed capsule clothes collection.
The collection includes four sweatshirts featuring snappy slogans: “There is a universe in each of us,” “Find your universe,” “Our viewers are our universe,” and “Discover our universe.” The underlying theme of this campaign is the idea of creating individual universes for audience members, which is the foundation of our new strategy.
The Gazprom Media universe is high-quality content in all formats and genres available across all media platforms. It includes popular actors, as well as television, radio, and internet stars; the latest broadcast technologies; hybrid distribution models; and handy digital services. A convenient user environment, it engages, entertains, informs, and adapts to the tastes and demands of each media consumer, featuring only the most interesting content, relevant advertising, and intuitive and easy-to-use interfaces, as well as recommendation functions that can be configured to individual needs.
We are confident that these kinds of personalized universes are the future of media. At the center of each universe is our consumer, our viewer: a unique personality with his or her own individual characteristics and preferences.
The New Year’s collection will be distributed among Gazprom Media Holding’s partners. An image campaign on the Holding’s social networks and the AdIndex.ru website will support its launch.