In December 2020, the adult animation channel launched a new platform called 2x2.media which looks into how pop culture is changing and how it affects people. It differs from the TV channel’s main website through its more individual approach to content and analytics. In addition to news, 2x2.media will publish longreads, special projects and curated selections. The featured media will explore what impact cartoons, TV shows, films, music, games and other forms of contemporary art had on millennials as children and how they influence them to this day.
2x2.media will continue to herald the channel’s main slogan Don’t grow up, it’s a trap! by instructing its audience how prolong their childhoods.