The presentation of the upgraded version of Humour FM was held in the Omega Rooftop banquet hall on Tsvetnoy Boulevard. The funniest radio station in the country revealed its new visual profile with a band of mischievous cats now acting as its brand characters. A number of high-profile artists, including Yulianna Karaulova, Niletto, Khabib, L’band and others, came to congratulate Humour FM on its redesign. Popular stand-up comics Vanya Usovich and Olga Mokeeva performed on stage.
The new visual image in Humour FM’s corporate style symbolises success in two areas - the FM radio waves and the digital sphere. The contrast of black and yellow makes for a catchy image. The large smiley face, or “Kolobok”, that Humour FM used as its visual image before was outdated and had nothing in common with the radio station anymore. The new logo had to be flatter, more stylish and in line with contemporary design trends, rather than those of the past century. Kitties became the core of Humour FM’s visual image, while the main colours of the new corporate identity are now black, yellow and white.
