Gazprom-Media Holding’s digital platform TNT-PREMIER launched on 16 August.
In its first day, the service received a record number of requests for account registration and during its first working hours, tens of thousands of accounts were registered.
The TNT-PREMIER application also reached the Top 5 free apps on the App Store and Google Play, grabbing first place in the “Entertainment” category on the App Store and second place in the trending apps category on Google Play. During the day, the application was installed on more than 100,000 mobile devices.
Several hundred thousand unique users visited the TNT-PREMIER service in its first, half work day, where they could watch exclusive premieres from TNT channel: the TNT series Domashny Arest (House Arrest) and the new season of the most anticipated sketch comedy from Garik Kharlamov and Timur Batrutdinov HB.
The TNT-PREMIER service is available on all standard video content consumption screens. The resource has compiled a media library of the best projects of the entertainment TV channels TNT, TV-3, TNT4, 2x2 and Super. Before they are broadcast on TV (catch forward model), the new seasons of popular TV shows and series are available exclusively on the platform. In addition, the resource offers a special subscription to Sport! Premier, which gives viewers access to sports broadcasts and content from the federal channel Match TV and the premium channel about football Match! Premier. The resource also offers separate access to children's content through The Magic World of Disney.
TNT-PREMIER subscribers have full access to content that they can watch on five devices linked to their account. Moreover, viewing will be possible online or offline, after content is preloaded to the device. Premium content, which will not appear on regular television broadcasts, will be created especially for the service subscribers.
The TNT-PREMIER digital platform works as a paid model. New users get a free, three-day trial to Premier and Sport! Premier.