NTV is the largest commercial TV channel in Russia, broadcasting nationwide 24/7 for over 30 years. The channel holds a confident second place among all TV channels in the country, with a 9.6% share of the 4+ audience and a 10.0% share of the 18+ audience for the full 11 months of 2024. For 15 years, NTV has been the leader in the morning slot on weekends among the 14–44 audience.
NTV is a pioneer in developing television genres and formats. The core of the broadcast consists of news, socio-political talk shows, films, series, entertainment and music shows, and documentary and social projects. The channel’s library includes over 50,000 broadcast hours of original content, 18,000 of which are films and series.
NTV sets trends in informational broadcasting, uses innovative technologies in the production of its projects, and is the largest producer of action-packed series.
NTV operates the themed NTV-Serial, NTV-Style, NTV-Law, and NTV-Hit channels and the Unknown Russia documentary film channel.
