Gazprom-Media Holding enters children’s animation market and acquires share in children’s content producer

Gazprom-Media Holding, the leading media holding in Russia and Eastern Europe, has announced the acquisition of a 70% share in the company ToyRoy Media - the creator and distributor of the popular animated series Drakosha Tosha (Dragon Tosha) and children’s content for all media platforms. ToyRoy Media’s creative team will join the GPM KIT Group of Companies (Film. Internet. Television. Production, rental, distribution).

The deal gives Gazprom-Media Holding exclusive rights to animation projects that ToyRoy Media is already working on, including its commercially successful animation brand - the animated series Drakosha Tosha. Moreover, there were exclusive agreements made with the company’s professional team in the interests of Gazprom-Media Holding. The team is made up of professionals and experts in the creation of children’s content, including showrunners, art directors, creative producers and production designers.
 

Gazprom-Media Holding and its GPM KIT sub-holding will produce children-friendly, family content for all media market participants on the basis of ToyRoyMedia. This content will be featured on the Holding’s television channels and online platforms. The creative team is currently working on 10 new projects for children of different ages.