A new adventure show, Mama Russia (Mother Russia), will air on the channel on September 14. The show does not have permanent hosts, and each episode will feature a new pair of celebrity participants. These celebrities will meet each other for the first time to spend five days together in primitive conditions, far away from civilization - camping out in nature, taking part in local competitions and setting the TV-3 flag in the most hard-to-access locations in Russia.
Famous actors, singers and bloggers will visit Kamchatka, Baikal, Altai, Yakutia and Dagestan, and many other parts of the country. In the process, they will introduce TV viewers to places that tourists rarely visit.