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23 May 2024

Sergey Kosinsky: “We are seeing audience growth in BRICS countries and plan to develop there”

From May 21 to 24, Nizhny Novgorod is hosting the “Digital Industry of Industrial Russia” conference. At the session “BRICS+. What the ICT industry should expect after its expansion” Sergey Kosinsky, Deputy CEO of Gazprom-Media Holding, spoke about the holding’s plans for cooperation with BRICS+ countries in the field of digital technologies and innovations. The speakers discussed the prospects of partnership, analyzed cases implemented and the main issues of export strategies.

Sergey Kosinsky spoke about the expansion of Gazprom-Media Holding’s digital assets. A partnership is planned with the United Arab Emirates, as traffic from Russian users is growing there.

In order to be able to broadcast our main product, video, in the best quality in a friendly state, our platforms are actively expanding the CDN. The network currently covers the whole of the Russian Federation, but there are obstacles to its development outside the country. Above all, companies cannot choose contracting parties and order services in other countries for fear of being subject to secondary sanctions. In addition, it is difficult to transfer funds, even for CIS countries. There is also no simple mechanism for sending domestic cache servers to other countries, including the CIS.
Sergey Kosinsky Deputy CEO of Gazprom-Media Holding

Representatives of the holding company’s digital assets are developing solutions, analyzing the international market, and collecting information regarding changes in the sanctions lists of IT companies.

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