NTV, one of the largest channels on the Russian television market, is expanding its presence in the Middle East. As such, Azerbaijan’s ARB TV channel has acquired the rights for the adaptation of Sekret na Million (Secret Worth a Million), with the local version of the show scheduled to air in fall 2020.
Sekret na Million is a provocative show on NTV in which celebrities can win 1.5 million rubles by disclosing the most intimate secrets of their personal lives. In the show’s studio, Lera Kudryavtseva hosts well-known artists, musicians and politicians, nine of which have decided to open an envelope with the million-ruble question.
