A Public Talk with film and TV producers was held on August 26 in the “New Media” pavilion, which Gazprom-Media Holding curates. Tina Kandelaki, Andrey Tereshok, Dmitry Tabarchuk, Danila Sharapov, Vadim Vereshchagin and Sergey Shnurov discussed the nuances of creating progressive content, the demands and challenges producers face, and the competition between domestic and western media content.