The operator of digital and satellite television NTV PLUS summarised the key figures for its OTT platform in the first half of 2021.
The number of subscribers to NTV PLUS’s OTT platform added up to roughly 267,000 people, which is 13% more than in the first half of 2020. The total number of subscribers to NTV PLUS, including its satellite platform, exceeded 1,106,000 people in the first half of 2021.
The share of NTV-PLUS.TV online television viewers who also subscribe to the operator’s satellite services was 25%. This is 2.2 times more than in the first half of 2020. NTV-PLUS subscribers have access to the “Online TV (Multiscreen)” service, which gives them favourable terms for watching TV channels that are included in the satellite subscription on any digital devices.
The level of audience loyalty remains high. According to AppStore data, 82% of subscribers renewed their subscription for the following period. The number of viewers who used the PPV viewing model also has not changed - they make up 3.5% of the total “digital” subscribers. At the same time, the number of subscribers who used the SVoD model decreased slightly. Their share was 72% in the first half of 2021, as compared to 85% last year.