GPM Blogger Hub, a new subdivision of Gazprom-Media Sales House’s commercial block, will provide a full range of services for working with bloggers and influencers, launch advertising campaigns and carry out cross-media projects. Verona Gorodkova was appointed head of GPM Blogger Hub.
The subdivision was created in response to the growing number of projects that involve bloggers and influencers, and the need to build effective relationships with them. All of the company’s blogging projects, the agencies Bubel MGT and HPMD, and other partners were brought into the GPM Blogger Hub structure.