TNT channel has made an important strategic decision - the channel’s broadcasting lineup will be made up of its own original content. New programming on the channel will start from November 20. Previously, on weekdays at 21:00, the channel showed foreign films.
From Monday to Friday the channel’s programming will consist of projects of its own production. On the weekends, 95% of the broadcast time will be filled by Russian programs. In the future, the TV channel plans to fill up the entire weekend broadcast only with national TV content.
“TNT was the first TV channel to switch to selling advertising through Big TV. And now we are again the first and only in Russia who will completely transition to content of our own production in the near future. By placing this content on air, we are getting undeniable advantages, the greatest of which is that we are getting complete control over its rights and can manage this content in all areas of its distribution. This is especially important considering the peak interest of the channel’s audience specifically to original content. We systematically reached this decision, consolidating the best creative forces of Russia as represented by the large production companies Comedy Club Production and Good Story Media and the best producers and artists. We are pleased to offer to our viewers and advertisers the most successful projects of the channel and the most diverse and unique media inventory,” said Arthur Dzhanibekyan, general manager of the sub-holding Gazprom-Media Entertainment TV.
On Mondays at 21:00, instead of foreign films, TNT will show its own intellectual show Gde Logika? (Where is the logic?); on Tuesdays the show Improvizatsiya (Improvisation); on Wednesdays the satire show Odnazhdy v Rossii (Once upon a time in Russia); on Thursdays the project Studio SOYUZ, a daring experiment by TNT which combines two genres - music and humour. As for many years, Friday evenings traditionally belong to Comedy Club, which received a well-deserved TEFI this year in the nomination “Best humour program.” Also in Friday’s schedule on TNT at 20:00 there will be premiere episodes of Comedy Woman, and at 22:00 the stand-up talent show Otkritiy Mikrofon (Open Mike).