The new show Ty_Top-Model na TNT (You_Top Model on TNT) will premiere on March 21 at 17:30. It’s a unique project for the TV channel that will offer a new perspective on the modeling business and destroy the stereotypes that stop thousands of girls from pursuing their dreams. A reality show about new, natural beauty, it will show what path must be taken by those who want to become top models, and what challenges need to be overcome to get there.

The show’s main prize is the title of Ty_Top-Model na TNT, three million rubles, and inclusion in the advertising campaign of one of the world’s biggest fashion designers: Philipp Plein.

The project’s hosts are two prominent, but very different, bloggers—Anastasia Reshetova and Georgy Kartsev—as well as showman Aleksandr Gudkov and Philipp Plein himself. Together they will decide which contestants will really benefit from the show and use it to reach new heights as a model.